Simply put, an automation of a process refers to the use of technology to perform tasks with minimal human intervention. This includes using software to execute repetitive, time-consuming tasks, ensuring they are done consistently and accurately.
One automation is classified as a single sequence of steps designed to optimise a specific process. This means each distinct automated process or workflow is considered one automation.
Examples:
- Marketing: Automated onboarding emails
- Sales: Automatic allocation of sales reps based on lead location
- Customer Service: Automatically tagging support tickets by priority
- Finance: Automatically generating invoices
- Human Resources: Automated candidate communication emails